30th April 1948 was the day Land Rover was born. 

The Land Rover Series One was launched on 30th April 1948 at the Amsterdam motor show, having been conceived by Rover in the aftermath of World War Two.

With demand low for the luxury cars the firm had previously produced and the firm's factory damaged during the war, the company decided to develop a Jeep-style off-road vehicle for agricultural use. It was originally launched with a single, 1.6-litre, 50bhp petrol engine


The Last Overland

 The ‘Last Overland’ team is recreating the nostalgia of the famous 1955-56 ‘First Overland’ expedition, beginning in Singapore and heading for London. Stealing the limelight is one of the two Series Is used in the original First Overland expedition.

Tim Slessor did it once and at age 87 he is going to do it again ....

Keep an eye on

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1948     Land Rover Series I launched at the Amsterdam Motor Show

1953     Long Wheelbase version of the Series I is introduced

1956     Oxford and Cambridge teams complete on London to Singapore expedition in Series I

1958     Land Rover Series II unveiled with more refined design

1970     Original two-door Range Rover (the Classic) goes on sale

1971     Land Rover Series III launched

1972     Range Rover crosses Darien Gap on 18,000-mile Trans-America expedition

1976     1,000,000th Land Rover built

1979     A Range Rover wins the inaugural Paris-Dakar rally (and again in 1981)

1981     Land Rover begins legendary partnership with Camel Trophy

1981     Four-door Range Rover released

1989     Land Rover Discovery, the third Land Rover model, goes on sale

1990     Original ‘Landie’ relaunched and renamed Defender

1994     Second generation Range Rover launched

1997     All-new Freelander is unveiled with innovative new technology: Hill Descent Control

2001     Third-generation Range Rover with all-round independent air suspension revealed

2003     Inaugural G4 challenge sees 16 teams traverse USA, South Africa and Australia

2004     Range Stormer Concept previews performance Range Rover and three-door body

2004     Discovery 3/LR3, the third-generation Discovery, launched at New York Motor Show

2005     All-new Range Rover Sport unveiled

2006     Freelander 2/LR2 launched. The first Land Rover to be manufactured at Halewood

2008     LRX concept car previews design language of a new luxury compact SUV

2009     Fourth generation of the Land Rover Discovery introduced

2010     Range Rover Evoque, the world’s first luxury compact SUV, makes global debut

2012     Fourth-generation Range Rover introduced – the first all-aluminium SUV

2013     New generation of Range Rover Sport unveiled at New York Motor Show

2014     Special Vehicle Operations (SVO) division is officially launched

2014     Range Rover Sport SVR debuts, the fastest, most agile, most powerful Land Rover

2014     Discovery Vision Concept previews design vision for new family of Discovery vehicles

2014     Launch of Discovery Sport, a new premium compact SUV with 5+2 seating

2015     Trio of end-of-line Defender editions revealed with biggest sand drawing in UK

2015     Exclusive Range Rover SVAutobiography long wheelbase launched in New York

2015     Evoque Convertible becomes world’s first luxury compact SUV convertible

2015     One-of-a-kind Land Rover ‘Defender 2,000,000’ sells for £400,000 at charity auction

2016     Last Defender rolls off the production line

2016     All-new Discovery with world-first remote Intelligent Seat Fold technology launched

2017     Land Rover launches the fourth Range Rover, the Velar

2018     Limited Edition Range Rover SV Coupé debuts at Geneva Motor Show